AI-Driven Marketing: Perficient's Journey with Sitecore XM Cloud and Gradial (2025)

Get ready for a game-changer! Perficient, a global leader in AI-first solutions, is making waves at the Sitecore Symposium in Orlando. But here's where it gets controversial... they're not just talking the talk, they're walking the walk.

In a bold move, Perficient has become the first partner to invest in Sitecore XM Cloud, a cutting-edge platform that promises to revolutionize digital experiences. And they're not doing it alone; they've teamed up with Gradial, a company known for its multi-model AI agents.

At the Symposium, Perficient will showcase how they're using this powerful combination to modernize their own digital ecosystem and help their clients do the same. It's all about empowering marketers to deliver hyper-personalized, scalable digital experiences that truly resonate with audiences.

But here's the part most people miss: it's not just about the technology. It's about the human side of digital. Perficient's Chief Marketing and Communications Officer, Carrie Grapenthin, will join industry leaders on a mainstage panel to discuss how Sitecore's platform can drive unique user experiences while also boosting efficiency for marketers.

As the first adopter of the XM Cloud platform integrated with Gradial's AI agents, Perficient will share their plans to leverage AI to transform content strategy and deliver measurable results. They'll also showcase real-world examples of how AI-powered digital experiences can be both personalized and human-centered.

Grapenthin sums it up perfectly: "Perficient is leading the way in AI-powered business transformation. With Sitecore's XM Cloud platform and Gradial's AI agents, we're accelerating speed to market and reimagining content delivery to create more meaningful, tailored experiences."

And this is just the beginning. At the Symposium, Perficient will receive the Business Impact Award as part of the 2025 Sitecore Digital Impact Awards. This recognition celebrates their successful collaboration with an integrated health services organization, which resulted in a massive increase in traffic, growth in online scheduling, and significant cost savings.

Perficient will also host a range of networking events and learning sessions, including a Women in Digital Breakfast, where female technology leaders will share their insights on navigating transformation and fostering inclusion.

So, what do you think? Is this the future of digital experiences? Can AI truly deliver hyper-personalized content at scale while maintaining a human-centered approach? We'd love to hear your thoughts in the comments!

For more information on Perficient's award-winning Sitecore practice and their expertise in delivering end-to-end digital experience solutions, follow them on social media.

About Perficient: They're the global AI-first consultancy, obsessed with outcomes and powered by pragmatism. Through speed and agility, they help innovative companies and brands boldly advance their businesses. Visit www.perficient.com to learn more.

AI-Driven Marketing: Perficient's Journey with Sitecore XM Cloud and Gradial (2025)
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